In the desert of central Nevada, somewhere between a shuttered brothel and a nuclear test site, lies the tiny town of Tonopah. The settlement’s main strip is a mix of dusty casinos, mining museums and old-timey shops.
The street divides us, one group of protesters on one sidewalk, one on the other. Two sets of signs: Masks are child abuse, Masks keep our children safe. No CRT in our schools, Teach our children the truth! You work for us, We support our teachers.
Advertising should work and be seen to work. And the longer it works, the better. This speaks to the need for strategy, or at least an optimal blend of strategy and tactics.
