Case Studies Advertising
A Dive into Our Advertising Triumphs
Case Studies in Excellence
BEDIA (Botswana Export Development and Investment Authority). The Botswana Now Open For Business campaign sought to establish Botswana as an attractive investor destination by highlighting key investment opportunities and asking the target audience to re-evaluate all they thought they knew about Botswana.
To create the required awareness for BEDIA and its role or functions, our proposition was to position BEDIA as the only and main channel to drive investment into Botswana. As such the campaign managed to maximize and effectively enhance the image and visibility of Botswana generally and BEDIA specifically.
• Outdoor: Airport Advertising in RSA and Botswana; International arrival and departure lounges.
• Television: DSTV = Zee TV, BBC, and CNN
• Internet (Mbendi website link and Newsletter)
• Print: Trade and specialist business titles
• Target audience saw ads at least 3 times.
• Over 20,000 pages of the BEDIA website were viewed by an estimated 10,000 visitors.
• A total of more than 7 000 enquiries per month were generated over the period of the campaign.
• With over 50% of the enquiries being from Europe, Asia, the US and the UK.
• At least 5 enquiries were converted into actual investment opportunities in Botswana.
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Afriportico is a world-class tourism development service/product created to reach and serve the continental and global tourism market. It was conceptualized and created as a tourism portal aimed at providing a one- stop-shop solution for tourists coming into SA and specifically KZN in the build up to the 2010 Soccer World Cup. The portal listed all the top-end black owned tourism establishments and related operators in KZN, the idea was to unify their sales and marketing efforts for maximum reach and penetration of targeted markets and potential World Cup visitors.
At the time of the Izokuvusa Micro-Loan campaign launch, none of the main banks offered micro-loans. The Absa campaign specifically targeted the LSM 1-5 who were not catered to by the mainstream banks. This target market is the one most likely to approach the ruthless loan sharks known in South African townships as “Abo-Mashonisa” – a Zulu word meaning those who sink or drown you. The other primary objective was to establish Absa as the first choice Micro-Loan lender for the responsible borrower.
In the realm of financial services, MZANSI Money Transfer faced the intricate challenge of communicating a diverse range of features and benefits. Recognising the potency of simplicity in advertising, our strategy focused on distilling complex information into clear, concise messages to ensure easy comprehension for the audience. Through visually appealing and uncluttered advertisements across multiple channels, the campaign successfully increased engagement, enhanced brand perception, and improved conversion rates. By embracing the principle that simplicity always works, MZANSI Money Transfer not only effectively conveyed its offerings but also fostered trust and achieved success in a competitive market.
In the merger of two leading black accounting firms, SizweNtsalubaVSP and Gobodo Incorporated, the birth of SizweNtsalubaGobodo marked a transformative chapter in South Africa's financial sector. Our advertising strategy focused on seamlessly integrating the two entities, emphasizing shared values and the amplified capabilities of the new powerhouse. The campaign successfully communicated SizweNtsalubaGobodo's commitment to diversity, professional excellence, and client-centric service. Beyond facilitating a smooth transition for existing clients, the advertising efforts positioned the brand as a symbol of empowerment and collaboration in the accounting industry, leading to increased visibility, client trust, and newfound business opportunities. SizweNtsalubaGobodo stands as a testament to the strategic impact of advertising in shaping a compelling narrative of success and industry influence.
Aberdare Cables is a leading cable manufacturer with six manufacturing sites (Three in South Africa and one in Mozambique, Portugal and Spain). With a customer base that includes power supply authorities, railway and transport organizations, municipalities, and companies in industries such as petrochemicals, mining, industrial and domestic construction or building.
South Africans living in townships ,rural areas and squatter camps often use dangerous, unsafe energy alternatives, hence the idea and importance to introduce the use of Gas to this segment of the domestic energy market.
